Bluetooth? Car Kit with Caller ID LCDDigital Signal Processing (DSP) and echo cancellation reduces background noise Blue backlit LCD caller ID display Mounts on vehicles’ sun visor?no installation requiredUp to 13 hours talk time or 220 hours standby Compliant with Bluetooth? v2.0Includes visor clip and charger
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In a shopping mall, where the stores are endless, it is important to make your store and the great deals it is offering stand out. When there are numerous businesses in competition with your business, letting the potential customers know what you have to offer can mean the difference between a sale and a sale for your competition.
One of the key reasons a customer doesn’t take advantage of a great deal is simply that they aren’t aware of the great deal. No one wants to pay more for the same exact item, especially with gas prices consistently on the rise and with that the cost of nearly everything going up. Customers have to find savings somewhere, and they will go where they can find it. How can your business show what great deals are offered inside?
Proximity ads can reach anyone standing within a hundred yards of the media content server. If you place the media content server over the entrance, place a poster alerting potential customers of the deals and let the customer do the rest. They accept the ads offered, view your great deals and come inside to potentially take advantage of your great deals.
Your ads can be images, video, animated images, audio clips, business cards and live data feed. Have a great deal on a pair of jeans? Seeing a color picture of the jeans with the great low price you have to offer is much better then having a poster saying “Jeans 14.99.” Seeing the price is great, but actually seeing the jeans can be a deal clincher. A woman looking at a pair of jeans may say, “Wow, those are some really cute jeans and that is a great price.” Seeing the jeans may compel them to go inside and at least look at the jeans. That is the first step in gaining a customer.
If you want to catch the customer right as they come into the mall, you can place your media content server by a main mall entrance. You can also place the media content server in the food court of the mall, where the customers are now relaxed after eating and deciding which way to go and where to head to next. Many times the food court is a meeting place and that can be where the group makes a plan of action. Add a media content server to the food court and let them know you have great deals so they can include your business in their plans.
Ultimately, the more people that know what you have to offer, the more chances you have to draw someone in and make them a customer. With a spontaneous trip to the mall, chances are the potential customers might not have seen any print ads, nor are they coming to your store for any bill boards, radio or TV ads, or mobile marketing ads you might have used. But they can still be reached with proximity ads. After all, they are in the right place at the right time and if they are there to begin with, chances are, they are there to spend money.
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In the world of rapid changing technology, continuously we are bombarded by names such as Bluetooth, wi-fi and TIVO. Technology has become so advance that people only need to press the button for changing the channel and use the technology of Bluetooth and infrared to transform the data.
So are you looking for creative, cost effective methods to distribute rich media content? Here is the solution for you, Bluetooth marketing is an amazing system that uses wireless Bluetooth technology to target your audience at near proximity to your establishment with direct response message. Bluetooth is the latest and hottest cost effective technology which allows you to exchange data without wasting your money. You can send any sort of data via Bluetooth including images, audio-video, animated images, etc. It can be enable on the Bluetooth handheld devices like mobile, laptops, etc. The formula work when the Bluetooth enabled devices are relatively close “between the distance of 12 meters” to virtually any public and private spaces that are equipped with a Bluetooth MediaServer.
There are lots of advantages of Bluetooth marketing and some of them are listed below:
1.Free message delivery – you can deliver message content on any mobiles and PDA’s quickly. You don’t need to pay any transmission cost, not even by your target audience.
2.24×7x365 data exchange or deliver – the Bluetooth service is enable throughout the day and the whole. Information delivery with little operator intervention required.
3.Fixed cost – Price are fixed whether you send your communication via Bluetooth to 10 to 10,000 customers.
The content that can be delivered with the aid of Bluetooth are – Animated images (animated GIF files), still images like JPEG wall papers, vCal (calendar event files), Audio (as WAV, MP3, MP4, RMF or ringtone files), video (as real media, 3GP or MP4 files).
Bluetooth advertising or marketing can be integrated with other visual communication like billboards, sinages, posters for high impact etc. Bluetoothmarketing.ae is an innovative mobile marketing service offered by Image matters advertising.
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NORTHBROOK, Ill. — Northbrook, IL based Parachute Marketing Group has brought cutting-edge Bluetooth proximity marketing to the Mid-West by deploying Hypertag units at events over the last several months. Overall, Hypertag units have been present at 5 different events and have directly reached about 60,000 people.
As the sole authorized U.S. partner of Hypertag, a UK-based Bluetooth proximity marketing company, Parachute has brought Bluetooth marketing to consumers at the Chicago Bears Fan Festival (March 31-April 1) Bluesfest (June 7-10), Summerfest (June 29-July 8 in Milwaukee, WI) and the Taste of Chicago (June 29-July 8). Hypertag has also been in operation at Busch Stadium in St. Louis for the entire Cardinal’s season.
One of the nation’s largest cellular carriers used Hypertag’s technology and its industry-exclusive Bluetooth wearable marketing tool to conduct an “instant-win” campaign through user’s mobile phones at the Taste. Promotional staff wore the eye-catching and lightweight Hypertag devices and intermixed with the crowd, sending out electronic coupons. Winning coupons were sent out based on the numbers of hats and shirts to give away, but the “losing” coupon gave users a second chance to win an item from their booth. Hypertag’s industry-leading “fingerprinting” technology ensures that each cell phone only has one chance to win by recognizing the unique Bluetooth address of each phone and is set to only give out the number of coupons specified by the client.
“It’s been a great summer for Bluetooth marketing in the U.S. and for Hypertag,” Parachute Marketing Group President Brett Cutler said. “The consumer’s willingness to view content on their most cherished device opens up huge new opportunities for advertisers in an increasingly difficult environment. Hypertag’s incredible ease of use and innovative tools make it the perfect tool for companies seeking a cutting edge solution that can track the consumer from first interaction through purchase.”
“We are very encouraged by these numbers and will continue towards our goal of making Hypertag the #1 choice for proximity marketing campaigns in the U.S.,” Cutler said. “As consumers and advertisers turn away from their televisions, print and radio and towards alternative media, the market for mobile phone-enabled advertising and marketing will only increase. We are here to supply the technology and provide the support and knowledge to help mold the campaigns to take advantage of the ever-expanding reach of the mobile phone.”
ABOUT HYPERTAG
Hypertag (www.hypertag.com) is a proximity marketing technology provider which allows brands to deliver rich, interactive content to consumers based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct and relevant context when a consumer is most receptive.
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Author: advprodigy
Keywords: bluetooth marketing interactive marketing Sony Ericsson Bluetooth server Bluetooth servers outdoor advprodigy adv prodigy advertising prodigy
Added: June 23, 2009
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